1. Information We Collect

We collect information you choose to provide to us, as well as certain technical information that is collected automatically when you use our website.

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Information You Provide

You may voluntarily provide personal information when you:

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• Contact us

• Register for classes, events, or programs

• Request information or services

• Submit forms through our website

• Otherwise communicate with us

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Depending on your interaction with Pasadena Media, this information may include your name, mailing address, email address, telephone number, or other information you choose to provide.

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Please ensure that any information you submit is accurate and current. If your information changes, please notify us so we can update our records.

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Sensitive Personal Information

Pasadena Media does not intentionally collect or process sensitive personal information through its website.

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Information Collected Automatically

When you visit our website, we automatically collect certain technical information necessary to operate, maintain, secure, and improve our services. This information generally does not identify you personally but may include:

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• Internet Protocol (IP) address

• Browser type and version

• Device type and operating system

• Language preferences

• Referring and exit pages

• Date and time of visits

• Pages viewed and website activity

• Diagnostic and performance information

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Log and Usage Data

Our servers automatically generate logs that may include information about your use of the website, including IP address, browser settings, pages visited, timestamps, searches, error reports, and other diagnostic information used to maintain and improve our services.

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Device Information

We may collect information about the device you use to access our website, including device identifiers, browser type, operating system, hardware model, internet service provider or mobile carrier, and system configuration.

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Location Information

We may receive general location information derived from your IP address or device settings. If your device permits, certain services may request more precise location information. You may disable location sharing through your device settings, although doing so may affect the availability of some website features.

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2. How We Use Your Information

We process personal information only as necessary to operate, maintain, improve, and protect our website and services, and as otherwise permitted or required by law.

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Depending on how you interact with Pasadena Media, we may use your information to:

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• Provide requested services, programs, or information;

• Respond to inquiries and communicate with you;

• Register you for classes, events, productions, or other activities;

• Maintain, administer, and improve our website and services;

• Monitor website performance, security, and reliability;

• Detect, investigate, and prevent fraud, unauthorized access, or other unlawful activity;

• Comply with legal obligations and respond to lawful requests from government authorities; and

• Protect the safety, rights, or property of Pasadena Media, our users, or others.

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We may also process your information for any additional purpose with your consent where required by applicable law.

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3. Legal Bases for Processing Personal Information

Where required by applicable law, including the General Data Protection Regulation (GDPR), UK GDPR, and certain Canadian privacy laws, Pasadena Media processes personal information only when a valid legal basis exists.

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Depending on the circumstances, we may process your information:

• With your consent;

• To comply with applicable legal obligations;

• To protect the vital interests of you or another individual;

• To establish, exercise, or defend legal claims; or

• Where otherwise permitted or required by applicable law.

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If we rely on your consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn or any processing otherwise permitted by law.

Where Canadian privacy laws apply, we may also process personal information without consent in circumstances authorized by law, including investigations, fraud prevention, legal proceedings, emergencies, publicly available information, business transactions, or other situations permitted under applicable legislation.

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4. When We Share Personal Information

Pasadena Media does not sell your personal information.

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We may disclose personal information only when necessary to operate our services, comply with legal obligations, or protect our legitimate interests.

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Examples include:

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• Service providers that perform functions on our behalf;

• Professional advisors, auditors, or legal counsel;

• Government agencies or law enforcement when required by law;

• Organizations involved in a merger, acquisition, financing, or other business transaction affecting Pasadena Media; and

• Other parties when you direct us to share information or provide your consent.

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Any third party that processes personal information on our behalf is expected to use appropriate safeguards and process information only for authorized purposes.

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5. Third-Party Websites

Our website may contain links to third-party websites, online services, or applications that are not operated or controlled by Pasadena Media.

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We are not responsible for the privacy practices, security, content, or policies of third-party websites. The inclusion of a link does not constitute an endorsement of the third party or its services.

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Any information you provide to a third-party website is governed by that organization's privacy policy and terms of use, not this Privacy Notice. We encourage you to review those policies before providing personal information.

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6. Cookies and Automatic Data Collection

Our website may use cookies and similar technologies to support website functionality, improve performance, analyze usage, and enhance the user experience.

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Information collected through these technologies may include browser type, device information, pages visited, referring websites, session duration, and similar technical information.

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You may control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features of the website.

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7. How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Notice, comply with legal obligations, resolve disputes, and enforce our agreements.

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Unless a longer retention period is required or permitted by law, Pasadena Media generally does not retain personal information for more than two (2) years.

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When personal information is no longer needed, we will securely delete, anonymize, or otherwise dispose of it. If immediate deletion is not feasible, such as information maintained in secure backup systems, we will protect the information until deletion becomes possible.

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8. How We Protect Your Information

Pasadena Media uses reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect from unauthorized access, use, disclosure, alteration, or destruction.

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While we strive to maintain appropriate security measures, no method of transmitting information over the Internet or storing electronic data is completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by our systems. You use our website and provide information at your own risk.

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9. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include the ability to:

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• Request access to the personal information we maintain about you;

• Request correction of inaccurate or incomplete personal information;

• Request deletion of personal information, subject to legal exceptions;

• Request restrictions on or object to certain processing activities;

• Withdraw consent where processing is based on your consent; and

• Request data portability where required by law.

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To exercise any applicable privacy rights, please contact us using the information provided in the Contact Us section of this Privacy Notice. We will respond to requests in accordance with applicable law and may require reasonable verification of your identity before fulfilling a request.

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Residents of the European Economic Area (EEA), the United Kingdom, Switzerland, Canada, and other jurisdictions with applicable privacy laws may also have the right to file a complaint with their local data protection authority.

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10. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that allows users to indicate a preference not to be tracked across websites.

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Because there is currently no universally accepted standard for recognizing or responding to DNT signals, Pasadena Media does not respond to them at this time. If an industry standard is established that requires us to recognize DNT signals, we will update this Privacy Notice accordingly.

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11. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable California laws.

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Categories of Personal Information Collected

During the preceding twelve (12) months, Pasadena Media has collected the following categories of personal information:

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Category: Collected

• Identifiers: No

• California Customer Records Information (such as name and contact information): Yes

• Protected Classifications: No

• Commercial Information: No

• Biometric Information: No

• Internet or Network Activity: No

• Geolocation Data: No

• Audio, Visual, or Similar Information: No

• Professional or Employment Information: No

• Education Information: No

• Inferences About Consumers: No

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We may also collect information that you voluntarily provide when contacting us, requesting services, participating in programs or events, responding to surveys, or communicating with Pasadena Media.

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Sale or Sharing of Personal Information

Pasadena Media does not sell your personal information.

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We have not sold or disclosed personal information for commercial purposes during the preceding twelve (12) months and do not intend to do so in the future.

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When necessary to operate our services, we may disclose personal information to service providers acting on our behalf under contractual obligations requiring appropriate privacy and security protections.

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Your California Privacy Rights

Subject to applicable law, California residents may have the right to:

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• Know what categories of personal information we collect and how we use it;

• Request access to personal information we maintain about them;

• Request correction of inaccurate personal information;

• Request deletion of personal information, subject to legal exceptions;

• Request information regarding certain disclosures of personal information;

• Designate an authorized agent to submit requests on their behalf; and

• Receive equal service and pricing regardless of whether they exercise their privacy rights.

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We will not discriminate against you for exercising any privacy rights provided by law.

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Verification of Requests

To protect your privacy, we may request information necessary to verify your identity before responding to a privacy request. Any information collected solely for verification purposes will be used only for that purpose and retained only as long as reasonably necessary.

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California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information regarding certain disclosures of personal information to third parties for their direct marketing purposes.

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Pasadena Media does not disclose personal information to third parties for their direct marketing purposes.

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Minors

California residents under 18 years of age who have registered accounts with Pasadena Media, if applicable, may request removal of content they have publicly posted, subject to applicable legal limitations.

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12. International Privacy Rights

Where applicable, individuals located outside the United States may have additional rights under the laws of their jurisdiction, including the GDPR, UK GDPR, or Canadian privacy laws.

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Those rights may include access, correction, deletion, restriction of processing, data portability, objection to certain processing activities, and withdrawal of consent where processing is based on consent.

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Pasadena Media will honor applicable rights requests in accordance with the laws governing the collection and processing of personal information.

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13. Changes to This Privacy Notice

Pasadena Media may update this Privacy Notice from time to time to reflect changes in our practices, technology, legal requirements, or other operational needs.

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When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Notice. Material changes may also be communicated through a notice on our website or by other appropriate means.

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We encourage you to review this Privacy Notice periodically to stay informed about how we collect, use, and protect your information.

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14. Contact Us

If you have questions about this Privacy Notice or wish to exercise any applicable privacy rights, please contact us:

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Pasadena Community Access Corporation
Doing Business As Pasadena Media
150 S. Los Robles Avenue, Suite 101
Pasadena, CA 91101

Email: privacy@pasadenamedia.org

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We will respond to privacy-related requests in accordance with applicable law and may require reasonable verification of your identity before processing certain requests.

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15. Accessing, Updating, or Deleting Your Information

Subject to applicable law, you may request access to, correction of, or deletion of the personal information Pasadena Media maintains about you.

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To submit a request, please contact us using the information provided above or complete any privacy request form that Pasadena Media may make available.

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Certain requests may be denied or limited where permitted or required by law, including when information must be retained to comply with legal obligations, resolve disputes, prevent fraud, or protect the rights of Pasadena Media or others.

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16. Text Messaging Communications

If you choose to receive text messages from Pasadena Media, standard message and data rates may apply, and message frequency may vary depending on your interactions with us.

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We use text messaging to communicate about our programs, services, events, appointments, and other operational matters. You may opt out of text messages at any time by replying STOP to any message or by contacting us at privacy@pasadenamedia.org. Opting out will stop messages from that specific phone number; if Pasadena Media uses multiple phone numbers, you may need to opt out separately for each.

No mobile opt-in data, text messaging consent, or related personal information will be shared with third parties or affiliates for their own marketing or promotional purposes.

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You may continue to receive non-marketing communications that are necessary to provide requested services or comply with legal obligations.

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If you receive marketing emails from Pasadena Media, you may unsubscribe at any time by using the unsubscribe link included in the email or by contacting us at privacy@pasadenamedia.org. Transactional or service-related emails may continue after you unsubscribe from marketing communications.

Mobile carriers are not responsible for delayed or undelivered messages.

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Effective Date

This Privacy Notice is effective as of the "Last Updated" date listed at the beginning of this document and supersedes any prior versions posted on this website.