The Kamla Show: Bill Atkinson & Andy Hertzfeld on Apple & General Magic

Length

00:29:24

Producer

Kamla Bhatt

Category

Informational Talk Show

Comments

Bill Atkinson and Andy Hertzfeld share how Steve Jobs persuaded them to "help create the future" and join Apple when it was a young startup. In 1990 Atkinson and Hertzfeld co-founded General Magic along with Marc Porot. The goal of their startup was to create a personal communicator, which in hindsight can be described as a prototype of sorts for the ubiquitous mobile phone. Both Atkinson and Hertzfeld share the original vision for General Magic and why they did not succeed. The story of General Magic is captured in a 2018 documentary called #GeneralMagic, which premiered in Silicon Valley in July 2018.